How do I get trial members to pay before the trial ends?

People sign up for the trial, look around once and drift away. Then the card is charged, or the trial lapses quietly.

The short answer

Get each person to one useful first step, check in halfway, and remind them before the charge. Write personally to the ones who used it most.

One first step
The welcome email asks for one action that shows the value, not a tour.
Check in halfway
Ask what they came for and point them to it.
Remind before the charge
Send a reminder a week before. Stripe can send trial-ending reminders for you.
Write to your best trials
A personal note to the most active people converts better than another newsletter.

Klaviyo, Mailchimp or Customer.io Email tools that send a series of messages after someone signs up.
Intercom Messages and live chat inside your product and website.
Appcues In-app guides that walk new users through setup.
Stripe Billing that can email customers 7 days before a trial ends.

With your Stripe account connected, Runway sees whose trial ends soon and asks how to reach them.

Runway reads your Stripe trials and lists who ends this week.

A check-in for each person, in your tone, ready for your yes.

The Stripe connection only reads. It can't charge, refund or change anything.

Get each person to one useful first step, check in halfway, and remind them before the charge. Write personally to the ones who used it most.

About a week before the first charge, and again a day or two before for longer trials.

A short check that they want to continue cuts refunds and disputes. Runway can draft it for each person.

Public pages read on October 14, 2026. Prices and features change; check each site before you choose.

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