A reply drafted at once
Each new lead becomes a question with a reply drafted in your tone.
How do I reply to every lead within minutes, even at night?
Leads arrive from your site, chat and texts at all hours. The first company to answer often wins, and nobody owns the alerts.
The short answer
Send an instant first reply automatically, make one person own every alert with a named backup, and follow up properly the next morning at the latest.
Do it yourself
Answer instantly
Set your site form and chat to send a short reply at once, with a link to book a time.
Give alerts one owner
Send every lead alert to one named person, plus a backup for days off.
Set an after-hours rule
Decide what happens to a lead at 10 p.m.: who sees it and when the real reply goes out.
Check texting consent
Texting a lead needs their consent. Confirm your rules with your compliance lead first.
Tools people use
- Follow Up Boss A real estate CRM that automates emails, texts and calls to prospects.
- Total Expert Marketing and automation software built for mortgage lenders.
- Conversica AI conversations with leads across email, text and chat, day and night.
- Smith.ai Website chat and answering, with people and AI working together.
Or have it run for you
Runway reads the leads that land in your inbox and has a reply ready before you open it.
A tap from your phone
Say yes, change a line or add a note. It goes from your own inbox.
Nothing dropped
Leads you have not answered stay on your page until you do.
Runway sends nothing without your yes. For a reply at 2 a.m., keep an instant auto-reply on your site; Runway handles the real follow-up.
Questions
How do I reply to every mortgage lead within 5 minutes, even at night?
Send an instant first reply automatically, make one person own every alert with a named backup, and follow up properly the next morning at the latest.
Can a lead get a reply in five minutes at night?
Only from an automatic reply. Keep one on your form and chat, and let a person or Runway send the real answer when someone is awake.
Who should get website chat leads?
One named person, with a backup. Shared inboxes without an owner are where leads get dropped.
Sources
Public pages read on October 14, 2026. Prices and features change; check each site before you choose.
More answers
- Estimate follow-up How do I stop losing jobs to estimates nobody followed up?
- One place for follow-ups Where should notes and follow-ups live in a small team?
- Which marketing brings leads Which of my marketing vendors actually brings leads?
Want it run for you?
Pick a time for a short call. Bring the chore that eats your week.