A quick or detailed start
Use Express when you want only the essential questions, or Advanced when you want to choose more up front.
Websites & business tools
Build it, try it, and keep improving it.
Keep your idea, brand, feedback, working preview, and launch decision in one place. Choose Express for a quick start or Advanced when you want more control, then try the result before anything goes live.
Start building · See what we build
Personalized websites and tools are available on paid plans.
One clear place to go from idea to working result.
A working preview
Open the result full screen, click through it, and ask for changes before publishing.
A home for future improvements
Keep feedback, past changes, and the current version together so the work can grow with you.
From your goal to a result you can approve.
Describe what you want
Explain the goal, who it is for, and what a useful result should do. No technical specification is required.
Add your look and examples
Use your company logo, brand details, files, or another website you like when they help explain the direction.
Confirm the direction
See a plain-English summary and any important cost or access choices before paid work starts.
Try the working result
Open the preview, click around, and share what you want changed.
Publish when ready
Approve the result when you are happy. Nothing is published just because a preview exists.
What ships today
The operational pieces around the code are part of the product.
The Block is not positioned as a universal app generator or generic cloud host. It supports durable business web Applications whose exact stack, integrations, risks, and access needs are confirmed in the plan.
Source and context
Keep one authorized repository, reviewed business context, uploaded references, and Application-specific design direction together.
- Existing-repository import or private repository creation
- Repository-grounded planning
- Business Profile, Research, files, and Design Assets
Connections and Secrets
Attach approved capabilities without pasting secret values into the Application conversation.
- Application-scoped Secret attachments
- Selected allowlisted Connection metadata
- Scoped, audited access rather than blanket credentials
Hosting and continuity
Run the web Application at a stable platform URL and keep its database through ordinary runtime replacement and restarts.
- Durable Application namespace and hosting
- Persistent Application database
- Guided DNS handoff for a custom domain
Review and improvement
Keep each bounded change attached to its plan, run evidence, exact preview, source commit, and ongoing workspace.
- Relevant build and test checks
- Independent adversarial review
- Explicit owner approval before merge
You can move quickly without giving up control.
- See the direction and cost before paid work starts
- Keep passwords and private access out of the conversation
- Try the exact working preview before release
- Ask for changes in one clear place
- Approve the result before it is published
- Add customer sign-in or private access when the project needs it
Frequently asked questions
Is this only for making a website once?
No. You can keep the working version, feedback, and future improvements together and continue using the same workspace.
Can I bring an existing website or codebase?
Yes. You can connect an existing project when you have permission, or start with a new private project.
Can the result include customer sign-in or private access?
Yes, when that is included in the plan. Tell us who should be able to see and use it.
Can I use my own web address?
Yes. The Block guides you through connecting it and checks that the secure address works before marking it active.
What if the work becomes a much larger project?
You can turn broader work into a larger plan with several deliverables, people, stages, or budgets while keeping the website or tool connected.