Research first
One report covers your market, competitors, website, search and AI visibility.
How do I market my business without a marketing team?
You know your work, but nobody owns marketing. Plans stall because no one has time to do them.
The short answer
Start with research on your customers and competitors. Pick one or two channels, write a short plan, and give every task an owner.
Do it yourself
Know who buys
Write down your best customers: what they need, where they look and why they chose you.
See who else they find
Search the way your customers do and note who shows up first.
Pick one or two channels
Choose one or two, such as your Google listing, email or local ads. Do them well.
Plan a month, then review
Write what goes out each week. At month end, check which channel brought calls.
Tools people use
- Google Business Profile A free listing on Google Search and Maps, with reviews, posts and booking links.
- Mailchimp Email marketing. Free for up to 250 contacts and 500 emails a month.
- HubSpot Free forms, landing pages, newsletters and lead tracking.
Or have it run for you
The Block researches your market, proposes a plan and does the work after your yes.
A plan you approve
The research becomes a plan with channels, priorities and the work behind each one.
Then the work gets done
Approved items become work with a budget you fund. Posts and site changes wait for your yes.
Questions
I don't have a marketing team. How do I work out where to find customers, and then do it?
Start with research on your customers and competitors. Pick one or two channels, write a short plan, and give every task an owner.
Do I need a marketing person first?
No. You need someone to approve the plan and the work. That can be you.
Does a plan start paid work on its own?
No. The plan and the work stay separate, and you choose what to fund.
Sources
Public pages read on October 14, 2026. Prices and features change; check each site before you choose.
See also
- Marketing Research Your market, competitors and visibility in one report.
- Go To Market Research turned into a plan, then into funded work.
More answers
- Competitor check What are my competitors doing, and what should I do first?
- Marketing run for you Who runs my marketing end to end, so I don't have to?
- Which marketing brings leads Which of my marketing vendors actually brings leads?
Want it run for you?
Pick a time for a short call. Bring the chore that eats your week.