Enter it once
Your projects reuse the facts, voice and logo saved here instead of asking you again.
The facts about your business, kept in one place.
Your Business Profile keeps what your business does, who it serves, your brand voice and your website in one place. The Block draws on it for drafts, so you explain your business once.
What you get
Sounds like you
Your brand voice guides the drafts that use your profile, so they read as yours.
Your answers stay yours
A suggested answer never replaces what you wrote unless you choose to use it.
How it works
Add what you know
Enter your company, website, what you do, your customers, your offer and your brand voice.
Add your logo
Upload your company logo once, so design and website work can use it.
Review suggested answers
The Block suggests answers from your files and recent activity; you choose which to use.
Update it any time
Change an answer when your business changes, and new work starts from the saved version.
Questions
What goes in a Business Profile?
Your company name and website, what the business does, your customers, your main offer, your brand voice and your channels. You can also add your goals, your logo and helpful files.
Where is my Business Profile used?
Replies, posts, research, plans, designs and websites all start from it. If a detail such as brand voice is missing, the page tells you what to add.
Do I have to fill in everything?
No. Add what you know now and come back any time; a progress bar shows how complete your profile is.
More of the platform
Design system
Give the work a clear look and feel.
Connections
Connect once, and Runway sees the whole picture.
Research
Know your market and what to do first.