• Marketing Channel Overview
  • Search Engine – On – Site Optimization
  • Search Engine – Off – Site Optimization
  • Social Media – On-page
  • Social Media – External Strategy
  • Marketing Channel Overview
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In Partnership, The Block’s goal is the building, tailoring, and managing of the brand, from it’s infancy to maturity.

The Block will ensure optimal growth and maintenance of image, presence, and efficiency as an online competitor in the industry. This will include, but not be limited to, brand design and development, web design and development, marketing, SEO, SEM, social media strategy, content curation, reputation management, and in depth performance analytics.

Marketing Channel Overview

  • Search Engine Optimization
  • Search Engine PPC
    • Google Adwords
    • Microsoft Ad Center
  • Social Media
    • LinkedIn
    • Twitter
    • Facebook
  • Email Marketing
    • LinkedIn
  • Network Marketing
  • Affiliate Marketing
  • Lead Acquisition
  • Reputation Mgmt
  • Analytics & KPIs

Search Engine – On – Site Optimization

  • HTML Structure and content optimization
  • URL optimization both internal and external
  • Meta data refinement
  • Correct any redirects
  • Image optimization
  • Optimize page load time
  • Analysis and application of SCHEMA.org navigation structuring
  • XML and HTML Sitemap creation and optimization
  • SE Robot Optimization

Search Engine – Off – Site Optimization

  • Social bookmarking
  • Forum posting
  • Regular Content Creation
  • Blog commenting
  • Blog writing
  • Rss feed submission
  • Guest blogging
  • Video submission
  • Article submission
  • Profile creation
  • Press release submission
  • Other link building

Social Media - External Strategy

Postings per day on influencer channels

We will follow influential individuals in the sector as well as non-direct competitors that target your customers. When a prospect creates a post that resonates with your services we will engage in conversation. Our software trackshigh volume influencer posts, so we are able to get into their posts quickly after the content is released, which will expose it to the maximum proportion of their followers.

Postings per day in industry relevant groups

During the initial stage we will compile a database of relevant social media groups. These channels will be targeted via daily content posting.

Postings per day on indirect competitor pages and content

We will compile a database of companies that do not compete with your services directly but cater to the same targetmarket. These will be reached out to in a similar fashion as the influencer segment. When a new comment is made we will complement the content to make sure our posting is not seen as invasive and then subtly request feedback or opinion on your services. The purpose of this is to influence conversation, which will ultimately increase the traction of the posts.

Content Development

Content will involve a combination of contextual and graphic development targeting multiple verticals, which will be segmented by industry and company size.

All on-page content will be unique and available for approval prior to distribution.

Content to include:

  • Press releases and blog articles
  • Email promos
  • Social media posts
  • Affiliate banners
  • Meta content

Creative Direction & UX Design

User Experience Design and Creative Direction allow for an ongoing maturation and growth of brand / image in various campaigns and applications. This means every new project or campaign follows a protocol of design and design theory, aka a Brand Style Guide.

This ensures unity of brand across all channels and all mediums. Content created following this practice includes, but not limited to:

  • Brand / Logo
  • Print Collateral
    • Flyers
    • Business Cards
    • Brochures
    • Signage
  • Web Presence
    • Digital Marketing
    • New Web Pages
    • Microsites
    • PPC Pages
    • SEO Pages

Optimized A/b Testing

Traffic-driven lead generators and overall site performance can be improved drastically with subtle refinements of pages over time.

Advanced A/B testing on pages allows to test and deploy these refinements at no cost of lead-generation, creating greater success overall.

Analytics Of Performance, Growth, Changes

  • User Flow
  • Traffic Drivers
  • Drop-off Rate
  • Lead Acquisition
  • Lead Acquisition
  • In-depth Reporting

Reputation Management

  • Industry Reviews
  • Customer Reviews
  • Forums
  • Bloggers
  • Ex-Employees
  • In-depth Reporting

All of these things compile into what is seen as an overall online reputation. By engaging, managing, tailoring, and curating as much of this user generated content as possible, reputation will grow in a positive light. Even the poorest customer experience can be transmuted into a positive one with good communication and service.

Agency Offerings Breakout

  • Design (UI / UX / Web / Brand)
  • Social Media
  • Web Development
  • Online Reputation Management
  • SEO (On page & Off Page)
  • Reporting / Analysis / Testing

Agency service pricing is determined by client needs and typically start at $3000/mth or $5000 one time